The Place One Calls a Home - 933 Words

Why call it a home; when you spend your night missing home, even though when you are sleeping in the most extravagent house in the world? Home is a place; where one is brought up since birth; the kind of place where one creates memories that would last a lifetime; an ambiance where every little fragments of matter combines to form certain things that deeply relates to you. Home is a simple word; but the meaning to it, is surprisingly sophisticated. Its where your childhood friends are; your neighbors that lend helping hand when you are in trouble; relatives that comforts you when you are in anguish, and personal objects, which one has deeply rooted feelings for it. It may not be perfect; yet it is a place where one may leave physically; but not the heart. The fact that the place where your life begun from the things you go through to live a better life, not only does home provide you a roof above your head, additionally it plays a vital role that affect a person emotionally, mentally , and physically; a place where it will always be a part of one’s heart, whether its atrocious or pleasant. I lived in a place where i didn’t need any alarm clocks for me to wake up; you could hear my neighbor’s cow mooing, birds chirping, and sound of bell ringing which was tied on a calf; running around like its Fourth of July. As i approach the door of my home, you could smell the cow dung; moreover a delighting smell of a burning incense. In the Summer, there is nothing more elegantShow MoreRelatedHome Can Be A Country1308 Words   |  6 Pagesdefinition of home is a subjective topic that I will only be able to touch the rim of for the word goes far beyond what is written. Home can be a lot of different things. Home can mean a whole lot of things to a whole lot of people. It can be the place the you grew. It can be the place where you sleep at night. Home can be here and there. Home can quite frankly be anywhere. Home can be a structured place with a roof a nd a bed. Home can be a place you just stepped into or in can be a place you have livedRead MoreThe Theme Of Poverty In Fly Away Home By Eve Bunting841 Words   |  4 PagesThe story  ¨Fly Away Home ¨ By Eve Bunting is an example of one of the worlds biggest issues, which is poverty. Fly away home teaches the younger generation to be thankful for what you have. Fly Away Home theme is about being thankful for you, what have because Andrew doesnt have a place to call home, does labor instead of education, and hopes for a better future even with all of his anger and his misery. Not everyone has a place to call home, where they can feel safe. At the start of theRead MoreProfessionalism : The Quality Of Professionalism889 Words   |  4 Pagescustomer. (Half, 2014, para.11) Amazing how infectious respect is. New employees should see how others respond to customers. Veteran employees should lead by example. Remember Honey attracts flies more than vinegar. Criticism: Criticism is always a tough one to swallow. Human goes into offensive mode automatically when it comes to bad criticism. Avoid being defensive, when receiving bad criticism, cool down, and walk away to prevent any regrettable statements (Miksen, 2017, para. 7). Never get defensiveRead MoreNo Place Like Home924 Words   |  4 PagesNo Place Like Home To me home is where you go to get away from the crazy outside world. Home is a place where you feel a sense of belonging and familiarity. Home for me is currently here in Derby, Kansas. For almost 19 years now my home has been where my mother lives. My mom makes wherever we stay at feel like home. I feel the love and security I get throughout the house and it s just the greatest feeling. It is the first house my parents have owned and it makes it that much more special to me.Read MoreMy First Years Of My Life964 Words   |  4 Pageshouse, I realize it is that time of day for me to call my parents. I am in a unique situation where I live with my oldest brother in Washington while my parents live in Arizona. A major portion of my young life had been in Arizona; I was born and raised there and had lived in the same house for the first sixteen years of my life. When I think of Arizona, I think of home. In order for a location to be acknowledged by the term â€Å"home†, it must b e a place that has a great deal of sentimental value. To thisRead MoreThe Sanctuary Of School By Neil Barry Essay1003 Words   |  5 Pagessolely within my community. Barry’s home was like a seesaw of constant change. A child her age sought to find that new home at school. Although school funds are cut back to save money, we should protect and value spaces that people feel safe in. The education system needs to realize the importance of schools, the children and the importance of having a warm and secure place. Just like it gave Barry a sanctuary of a school. Schools are significant because it’s a place students can always count on toRead MoreWorkplace Ethical Delemma1279 Words   |  6 Pagesadvocate responds to crisis calls at local public buildings. The circumstances usually involve a client (between the ages of 12-17) who is refusing to return home or the guardian is refusing to allow him or her to return home. Examples of places we respond are: hospitals, police departments, and schools. So my night starts with a phone call from the hotline. The local police requested a youth advocate for a 16-year-old boy involved in a domestic dispute at home. The boy (I will call Joe) went to the emergencyRead More1.Do The Company Have Any Particular Target Audience?.866 Words   |  4 Pages1. Do the company have any particular target audience? Ans: Yes, the audience is IT Companies majorly, and also, small businesses, homes, schools. 2. What behaviors and preferences do the target buyers have, if any? Ans: The target audience behaves differently in each case. Companies prefer an upgrade to the existing system, or repairs, but homes and schools prefer new computers i.e. Replacement. 3. What are the marketing mediums through which the company plan to market their products? Ans: HoardingsRead MoreSafe or Out: Instant Replay in the MLB1000 Words   |  4 Pagesstrength, the player from third is trying to make it to home plate as fast as he possibly can. The right fielder then throws the ball into the catchers glove, the catcher touches the runner and... YOURE OUT! The game is over. Even though the entire stadium crowd and the ones watching the game live on T.V knew the runner was safe, he is still out the game is over. Now this could have been the winning run, but because of the blown call, the entire season had gone on for nothing. This problem couldRead MoreMercy Is A Residential Treatment Facility Essay959 Words   |  4 Pagessense when I was a kid. There was lots of abuse and not so much fun. This all led to a place called Mercy Ministries and that is where this journey begins. Mercy is a residential treatment facility. I was introduced to the idea of Mercy in December of 2012, and I was accepted into the program in May of 2013. My entrance date was June 3, 2013. The first thought I had was when am I going to leave this hellish place. Six months had past and I received the month of which was going to be my graduation

Who Are the Manchu of Northern China

The Manchu are a Tungistic people — meaning from Tunguska — of Northeastern China. Originally called Jurchens, they are the ethnic minority for whom the region of  Manchuria  is named. Today, they are the fifth-largest ethnic group in  China, following the Han Chinese, Zhuang, Uighurs, and Hui.   Their earliest known control of China came in the form of the Jin Dynasty of 1115 to 1234, but their prevalence by name Manchu didnt come until later in the 17th century. Still, unlike many other Chinese ethnicities, the women of the Manchu people were more assertive and had more power within their culture — a trait which carried into their assimilation into Chinese culture in the early 20th century. Lifestyle and Beliefs Also unlike many of the neighboring peoples, such as the Mongols and the Uighurs, the Manchu have been settled agriculturalists for centuries. Their traditional crops included sorghum, millet, soybeans, and apples and they also adopted New World crops such as tobacco and corn. Animal husbandry in Manchuria ranged from raising cattle and oxen to tending silkworms. Although they farmed the soil and lived in settled, permanent villages, the Manchu people shared a love of hunting with the nomadic peoples to their west. Mounted archery was — and is — a prized skill for men, along with wrestling and falconry. Like the Kazakh and Mongol eagle-hunters, Manchu hunters used birds of prey to bring down waterfowl, rabbits, marmots and other small prey animals, and some Manchu people continue the falconry tradition even today. Prior to their second conquest of China, the Manchu people were primarily shamanist in their religious beliefs. Shamans offered sacrifices to the ancestral spirits of each Manchu clan and performed trance dances to cure sickness and drive away evil. During the Qing period (1644 - 1911), Chinese religion and folk beliefs had a strong impact on Manchu belief systems such as many aspects of Confucianism permeating the culture and some elite Manchus abandoning their traditional beliefs altogether and adopting Buddhism. Tibetan Buddhism had already influenced Manchu beliefs as early as the 10th to 13th centuries, so this was not an entirely new development. Manchu women were also far more assertive and were considered equals of the men — shocking to Han Chinese sensibilities.  Girls feet  were never bound in Manchu families, as it was strictly forbidden. Nevertheless, by the early 20th century the Manchu  people, by and large, were assimilated into Chinese culture. History in Brief Under the ethnic name Jurchens, the Manchus founded the later  Jin Dynasty  of 1115 to 1234 — not to be confused with the first Jin Dynasty of 265 to 420. This later Dynasty vied with the Liao Dynasty for control of Manchuria and other parts of northern China during the chaotic time between the Five Dynasties and Ten Kingdoms period of 907 to 960 and the reunification of China by Kublai Khan and the ethnic-Mongol Yuan Dynasty in 1271. The Jin fell to the Mongols in 1234, a precursor to the Yuan conquest of all of China thirty-seven years later. The Manchus would rise again, however. In April 1644, Han Chinese rebels sacked the Ming Dynasty capital at Beijing, and a Ming general invited the Manchu army to join him in recapturing the capital. The Manchu happily complied but did not return the capital to Han control. Instead, the Manchu announced that the Mandate of Heaven had come to them and they installed Prince Fulin as the Shunzhi Emperor of the new  Qing Dynasty  from 1644 to 1911. The Manchu dynasty would rule China for more than 250 years and would be the last imperial dynasty in Chinese history.  Ã‚   Earlier foreign rulers of China had quickly adopted Chinese culture and ruling traditions. This happened to some extent with the Qing rulers as well, but they remained resolutely Manchu in many ways. Even after more than 200 years among the Han Chinese, for example, Manchu rulers of the Qing Dynasty would stage annual hunts as a nod to their traditional lifestyle. They also imposed a Manchu hairstyle, called a queue in English, on Han Chinese men. Name Origins and Modern Manchu Peoples The origins of the name Manchu are debatable. Certainly, Hong Taiji forbade the use of the name Jurchen in 1636. However, scholars are unsure whether he chose the name Manchu in honor of his father Nurhachi, who believed himself a reincarnation of the bodhisattva of wisdom  Manjushri, or whether it comes from the Manchu word  mangun  meaning river. In any case, today there are more than 10 million ethnic Manchu people in the Peoples Republic of China. However, only a handful of elderly people in remote corners of  Manchuria  (northeast China) still speaks the Manchu language. Still, their history of female empowerment and Buddhist origins persist in modern Chinese culture.

Dove Beauty Sketches Essay - 668 Words

Dove soap is much more then a simple bar of soap. Dove’s products are made to help individuals find their internal beauty, something that soap can’t wash away. Leading a happy healthy life depends on one’s happiness and self-confidence. With more then â€Å"80% of the world unhappy with their appearance†(Ross), this topic is a hard one to tackle. This Dove commercial shows that self- confidence and finding one’s inner beauty leads to a happier life filled with love and bliss. Dove is a soap company that has made a wide variety of different products such as hair care, body wash, and deodorant. According to their website, Dove’s goal is â€Å"[to build] positive self-esteem and [to inspire] all women and girls to reach their full potential. †¨[Making†¦show more content†¦She says, â€Å"All I had been told before the sketch was to get to friendly with another woman.† After self-evaluations are completed the artist calls in the friends of the people he had previously sketched. We hear the friends describe things a lot differently. For example, â€Å"She was thin, her chin was a nice thin chin,† â€Å"She had nice eyes, they lit up when she spoke,† â€Å"cute nose,† and â€Å"she had very nice blue eyes.† After each sketch has been completed the artist brings in the people one by one to evaluate the difference in the sketches. Emotions begin to overwhelm the individuals as they realize how drastically their description differs from the one’s of others. Towards the end of the ad, Florence appears again and says, â€Å"I should be more grateful of my natural beauty. It impacts the choices in friends that we make, the jobs we apply for, how we treat our children. It impacts everything. It couldn’t be more critical to your happiness.† The words DOVE appear across the scene. The audience for this advertisement would be a variety of men, women, teens, and even children who are constantly criticize their natural appearance. Dove is trying to show us that if we realize the beauty we are blessed with, then and only then will we be confident enough to make the best choices for our lives. By using normal people that are just like us instead of usingShow MoreRelatedDove is Trying to Change the Look of Beauty in Women779 Words   |  3 Pagesbeautiful.† Women have always dealt with problems of beauty. Many of them desire to look like the models they see in the magazines. Unfortunately, this unrealistic expectation has led American women to judge their own beauty in some negative ways. However, a campaign by Dove has attempted to convince the other 96 percent of women that they are also beautiful. Dove Real Beauty Sketches is a short film produced in April 2013 as a part of Dove Real Beauty campaign. The purpose of this campaign is to showRead MoreToo Many Commercials on Television673 Words   |  3 Pagesin a workplace because what they actually care about is selling shampoo. You are in no way fighting the injustice; you are buying over-priced hair products. Another rage-inducing advertisement that I dislike happens to be the very popular Dove: Real Beauty campaign. Unless youre too busy to check facebook, Im positive you have seen a good number of teary-eyed comments made regarding this movement. In this video a professional forensic sketch artist draw a portrait of women without ever seeingRead MoreDigital Marketing And Social Media Project : Dove2535 Words   |  11 Pages DIGITAL MARKETING AND SOCIAL MEDIA PROJECT: DOVE ANALYZING REAL BEAUTY SKETCHES CAMPAIGN Nicolle Kayse Ferreira e Araujo Student Number: M00508064 Tutors Name: Jeffrey Pocock Final Word Count: 1147 words ABSTRACT This report is about how social media was important to transform Real Beauty Sketches Campaign into one of the most popular commercials of 2013. The literature review was searched by using online sourcesRead MoreAnalysis Of Dove s Next Online Advertisement889 Words   |  4 Pagesstandards of beauty in today’s media and how a woman must completely change her body to be considered beautiful. The film ends with an emotional appeal to moms with the little girl walking to school and the text â€Å"talk to your daughter before the beauty industry does† (teal). Every mom wants their daughter to feel beautiful and confident with how they look. They do not want them to compare themselves to others or change their body. Onslaught demonstrates the need to change how beauty is perceivedRead MoreThe Impact of Mass Media Advertising on Society Essay examples968 Words   |  4 Pagesdevelop advertisements solely to persuade consumer’s preferences toward their brand or produc t. Advertising has been specifically linked as the main cause of obesity and anorexia, alcohol and tobacco consumption, society’s unrealistic standard of beauty and imprinting outdated gender roles. This could be prominently illustrated in advertisements in the 1950s, where sexism was not only tolerated; it was expected and actively encouraged, partly through chauvinistic print ads (Julian). Furthermore,Read MoreAdvertising : Advertising And Advertising1636 Words   |  7 Pages(referenceforbusiness.com) Dove Real Beauty Campaign The most successful advertising campaigns of the 20th century as quoted by Ad Age in one of their article, Dove Real Beauty campaign has over 163 million global views, topped Cannes YouTube Ads leader board and also won the Titanium Grand Prix at Cannes Lions International Festival of creativity. This campaign was started back in 2004 based on the findings of a major global study, the real truth of Beauty which gave the result that onlyRead MoreThe Brand Dove From Its Evolution Essay2479 Words   |  10 PagesThis essay will analyze the brand Dove from its evolution in 1957 to present day. To introduce Dove, it is apart of Unilever group of brands, they first started with their â€Å"Dove Beauty Bar† and have now expanded to a range of products including, facial cleansers, deodorant, shampoo, conditioner as well as body washes. Dove’s biggest competitors are, Nivea, Neutrogena, Olay, Garnier. Dove sells products for both men and women however it can be said that their advertising strategy is devoted mostlyRead MoreGeneric Market And Industry Overview1389 Words   |  6 PagesIndia people are more concerned about hair problems like hair loss or damaged hair. The key similarity between the two countries’ demand drivers is that people are willing to pay more for healthier and natural products. Segmentation Unilever’s brand Dove divides hair care products in the United States into segments: advanced hair series, cleanse-moisturize, damage and frizz, volume and hold, color, and style and finish (Hair Care Products Hair Styling Products, 2015). The products are divided byRead MoreThe Dove Campaign For Real Beauty1504 Words   |  7 PagesIntroduction The Dove campaign for Real Beauty was the brainchild of Ogilvy Mathers, Edelman Public Relations and Harbinger Communications (to be referred to as simply Ogilvy) and the project was known as the â€Å"Evolution† campaign. The marketing campaign began in 2004 under the corporation known as Unilever. This diversified conglomerate is the parent company to the Dove Company’s line of beauty and body products. The campaign began as a result of survey conducted in which only 2% of women believedRead MoreAnalyzing The New Techniques I Have Learned As A College Student Writer960 Words   |  4 Pagespicked was Dove Choose Beautiful and Dove Real Beauty Sketches. Dove promotion shared individual stories, and women depicted themselves less beautiful than they genuinely are. The ad spoke to bona fide excellence that characterizes how appealing regular magnificence is, sure self-perception that the notice was going for. Keeping in touch with this paper was simple and additiona lly captivating. Watching the Dove ads and seeing the female s viewpoint and conclusion about genuine beauty was interesting

Competitive Strategy

Question: Discuss about the Competitive Strategy. Answer: Introduction Pankaj Ghemawat, from the Harvard Business School, very recently proposed the AAA Framework, a three-dimensional framework that can be used to describe international strategy (2007). It expands on the integration-responsiveness tensionfurther and Ghemawat argues that if it is assumed that the main tension in the case of global strategy lies between economies of scale and local responsiveness pushes organizations in giving a cold shoulder to the other functional response in opposition of cross border integration: arbitrage. Several companies have found big opportunities in the form of value creation in exploitation instead of just bending to or surmounting the variations they come to face at the borders of their different markets. The three dimensions encompassed in the AAA triangle are: Adaptation: It has an intention of increasing sales via optimal exploitation of the local demand. Aggregation: It has an intention of reaching economies of scale via creation of global operations. Arbitrage: It has an intention of exploiting diverse countries via establishment of different value chain parts in different locations. Figure 1. AAA Framework Source: (Ghemawat 2007) Companies with AAA Framework In the Australian airlines industry, both Qantas and Virgin Australia are big names. In the international airspace, Qantas enjoyed substantial presence before the growth of the Middle Eastern and Asian carriers. The new low-cost modern capacities that came up in Europe routes captured Qantas market share and kept on eroding it. Qantas moved towards irrelevance and oblivion and decided they need to take dramatic steps to diminish their cost base and remodel their global strategy (Bartholomeusz 2013). Qantas had been suffering huge losses in their international business while their European services stopover point was Singapore. To adapt to the needs of their business, they struck a deal with Emirates airlines and decided to replace Singapore with Dubai to overhaul their loss making overseas business. The two airlines co-ordinate pricing, sales and flight schedules and even have a profit sharing agreement concerning the flights operating between Australia and UK. Qantas chief executive Alan Joyce described the event to be a huge step ahead in an effort to bring back profitability for their international business. In Middle East and Asia Qantas faced huge competition from other carriers, along with the rising fuel prices. Qantas traditional model was put aside to get into a new arrangement, the first of its kind for the organization. Further, they decided to remove existing code sharing agreements in Europe and close down services in Frankfurt (Hume 2012). It can be seen that Ghemawats arbitrage dimension is in play here. Virgin Australia of the Virgin Group, resides as one of Australias top three best airline carrier with Qantas and Air New Zealand. Very recently last year the carrier faced an issue when their chief executive, John Borgetti, came face-to-face with a crisis in the form of a major shareholder who attempted ousting him over his refusal in reining Virgin expensive growth strategy. He retaliated by joining hands with two new Chinese shareholders, HNA Group and Nanshan Group (Smyth 2016). Like Qantas, using the arbitrage strategy, Virgin Australia put a step ahead to maintain its position as a viable competitor to Qantas, and at the same time use the boom in travel and tourism to its advantage. Virgin has been looking for growth and China, being the future for inbound travel, has been a strategic choice to unite with. Reports showed that in 2015 100m Chinese travelled overseas, and there has been significant rise in the investments into overseas lifestyle and services business over the las t few years from the Chinese people (Thomson 2016). The two new shareholders would now equally share the burden of Virgin Australia along with the carriers other shareholders. Borghetti wanted to put to good use the fastest growing source of tourists from China and thus struck a deal with HNA Group, who bought 13% stake of the Australian carrier. According to forecasts, the Chines tourist numbers in Australia is calculated to go up to 4m a year by the year 2030 and the projected growth potential is remarkable (Janda 2016). Coming to a very different industry, retail, an Australian retail company that has incorporated elements of Ghemawats AAA framework is Wesfarmers. Wesfarmers had been faring well in the Australian market, unlike its rival Coles. Even though Coles had a huge market base, they lost out significant number of customers and submerged in debts . Wesfarmers was looking for market expansion and they saw a lucrative opportunity in Coles. Their main motive was, as Richard Goyder, said was to give back Coles its rightful position in the retail business in Australia, and the fact that it would be a substantial and attractive addition in the Wesfarmers business added more viability to it. With Coles was added the vast expanse of the retailers business. The shareholders had an added interest they wanted to end their uncertainty and keep Coles as the Australian-owned business that it was and its staff benefitted from a revitalized retail force. Along with Coles came a significant growth in the ope rational base of Wesfarmers and a large number of new employees (King 2015). After the acquisition in 2007, Coles Group officially suspended their shares from close of trading on the ASX in the same year (Coles acquisition 2017). In this act by Wesfarmers, Ghemawats adaptation strategy can be seen in play, as Wesfarmers attempted to remodel their firm by including Coles in the operations and at the same time they wanted to focus on the local strategies and local conditions and adjust their strategies accordingly for maximum profitability. Harvey Norman is considered Australias finest retail electronics and furniture chain, with a vast history of retailing behind them. They experienced the worst retail turndowns of the decade and decided not to open any more stores in their domestic market (Carruthers and Cleary 2012). The retail market has shifted largely in the last decade, from the internet to overseas competition from online retailers. Their business model of direct property ownership and franchising has worked for long, serving customers, vendors and shareholders properly (Bell 2014). However, they needed a new model and they moved outside Australia into Ireland, Croatia and Malaysia. Malaysia was chosen as the country boasted of an increasingly wealthy population which is growing at 4 per cent annually. They did not close their domestic stores though. Harveys simple solution was to invest outside Australia and increase the number of overseas stores. That is exactly what they did (Korporaal 2016). Halting the stor e openings in Australia the firm focused on overseas expansion to chart new waters and exploit the diverse economics, exactly like the arbitrage strategy of Ghemawats AAA framework. One very important reason the renowned firm concentrated on overseas business instead of the domestic one was the poor articulation of the government regarding where the economy is going for the retail industry. They knew repositioning their business would be tough and that its too late, but they set their eyes on remodeling and that they did (Korporaal 2016). Experienced Outcomes Coming to the success and failure story of the four firms discussed above, AAA framework has played a big role a positive role. Ghemawats strategic dimensions bought in profitability for all the four firms, in different measurements. For Qantas, who followed the arbitrage strategy, the success with the Dubai port was historic. The partnership between Qantas and Emirates brought in a tectonic shift in the global aviation industry and it reformed the entire landscape for Australian travelers. Dubai became the Flying Kangaroos center spot for international network, reducing time and expense for the travelers. It brought scores of European destinations within the one-stop away purview from the Emirates Dubai hub. Together the carriers are taking more travelers to more different places, sharing customers and destinations in Europe, the Middle East and North Africa. In addition, the joining of the two opened up the Emirates flights for the Qantas loyalists out of Australia, who received t he benefit of booking flights under their QF numbers only and earn the Qantas frequent flyers points full serve along with status credits. The frequent flyer card can also allow access into almost all Emirates lounges, making its special and different for loyal customers of Qantas (Flynn 2015). Using arbitrage strategy of Ghemawat, even Virgin Australia gained success. Their partnership with Chines giant HNA opened huge doors for them. It put virgin in the second position after Qantas, even after repeated financial losses for a couple of years. Putting Virgin in the competition again, the adoption of the strategy turned it into a viable competitor to Qantas, even though Qantas has hold of 63% of the domestic airline market. The Chinese airlines had for long held international ambitions for their carriers and were seeking partners for exploiting the rising tourism boom in the country. With the venture, a significant growth opportunity for both the countrys airline business came in with the opening of international routes. The tourist numbers are expected to rise exponentially in the near future (Palmer 2016). The strategy has reformed Virgin into a full service airline, making it leave behind its budget carrier tag and compete directly with the Flying Kangaroo. The Australia n customers have benefitted significantly, who have reaped benefits of lower domestic airfares in the duopoly market. The implementation of the strategy was a success in the financial aspect also, with Chines shareholders contributing huge support to the cash-strapped Virgin. The cooperation has extended to sharing of codes, frequent flyer programs and mutual lounge access. It has also made interesting dynamics within the management team, even after being challenging for both the parties (Hatch, Freed and Smith 2016). The objective Wesfarmers had in acquiring Coles for themselves was fulfilled after the full remodeling of the Coles side of operations. The iconic brand of Coles underperformed for full ten years. With a bloated head office and a poorly managed business, all the aspects of the firm was in a downfall. The adoption of the adaptation strategy was a bold move from Wesfarmers side a risky acquisition. But the business today is unrecognizable. Under the leadership of Ian McLeod the profits doubled and the business went on to outperform its direct competitor Woolworths for consecutively four years. More than $2 billion of free income has been come back to Wesfarmers and for the shareholders huge value has been created. Costs have been decreased for Australian purchasers and the nature of fresh food expanded with enormous changes in the benchmarks of produce-developing and animal farming. It is most likely the best performing global top 30 food retailer in the course of recent years (Norman 2013). A similar success story can be seen in the case of Harvey Norman. The company expanded into new countries and explored new economies, which has brought a long awaited success and revenue spike. The 13 Irish stores recently experienced growth by more than 10% and the online sales by 38%, backed up by the recent acceleration of the Irish retail economy. They also reaped benefits of their investment program in its Irish estate at the time of recession. The success has boosted their confidence, encouraging them to open more stores in the region. The adaptation they have adopted and the expansion they have done has brought in the much needed success for the well-known retail firm. They got the experience of the benefits of model change and how adaptation to modern procedures can actually improve their competitive advantage in the market (Paul 2016). Conclusion In conclusion, it can be said the Ghemawats AAA framework has proven to be extremely profitable and successful for the four organizations discussed Qantas, Virgin Australia, Wesfarmers and Harvey Norman. The organizations might not have incorporated all the dimensions of the framework, but seven the adoption of single dimensions has proven be largely beneficial for them. Organizations can invoke inspiration from such cases and implement these strategic dimensions in their operations, singularly or all three, to reap benefits and gain competitive advantage in the global market. References Bartholomeusz, S., 2013. Qantas's international strategy. [online] Theaustralian.com.au. Available at: https://www.theaustralian.com.au/business/business-spectator/qantas-flying-high-with-international-strategy/news-story/a57f45e8fdbe85f35f906871150b2034 [Accessed 2 Feb. 2017]. Bell, N., 2014. Why Harvey Norman has run out of steam. [online] The Sydney Morning Herald. Available at: https://www.smh.com.au/money/investing/why-harvey-norman-has-run-out-of-steam-20140124-31db5.html [Accessed 2 Feb. 2017]. Carruthers, F. and Cleary, A., 2012. Go Harvey, go overseas, says Gerry. [online] Financial Review. Available at: https://www.afr.com/business/retail/go-harvey-go-overseas-says-gerry-20120108-j3mme [Accessed 2 Feb. 2017]. Coles acquisition, 2017. Wesfarmers - Investor Centre - Coles acquisition. [online] Ir.wesfarmers.com.au. Available at: https://ir.wesfarmers.com.au/phoenix.zhtml?c=144042p=irol-coles [Accessed 2 Feb. 2017]. Flynn, D., 2015. The Qantas-Emirates alliance: two years on.... [online] Australian Business Traveller. 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